
Embark Trucks

THE REQUEST
“We’re a start-up in San Francisco, we need help showcasing our technology for our site, and wider distribution”
Embark Trucks, a leader in self-driving technology, has introduced its production-ready self-driving semi-truck conversion. This cutting-edge technology is authorized for daily use by trucking companies, establishing Embark as a major player in the autonomous trucking sector.
Our commercials highlight Embark’s innovations from two visually engaging angles. The first commercial features glossy, high-impact visuals of the semi-truck in action, emphasizing its sleek design and the real-world application of its self-driving technology with a trusted on-the-road partner.
The second commercial offers a visually captivating glimpse into Embark’s San Francisco headquarters, showcasing the CEO and COO through striking imagery. This segment also highlights a partnership with the tech company Nvidia, blending stunning visuals with insights into the company’s advanced technology.