Clipper START Campaign: Making Transit Accessible

At Moon, we partnered with Clipper to create the Clipper START campaign, focusing on the human impact of affordable transit solutions. Clipper START allows lower-income Bay Area residents to access discounts on public transportation, helping them commute affordably across BART, Muni, Caltrain, and more.

Our team captured authentic stories from real people who use the Clipper START program in their daily lives. Through interviews and dynamic visuals, we showcased how this initiative positively impacts individuals and communities across the region.

The project is currently in post-production, with teaser images available now. These visuals, once completed, will be featured in advertisements throughout the Bay Area on all transit systems that use Clipper. From billboards to public transit stations, the campaign will bring these compelling stories directly to commuters.

Our work reflects the real-world benefits of Clipper START and emphasizes the program’s importance in creating a more inclusive transit system.