Clipper

THE REQUEST

To create an engaging and informative campaign that guides Bay Area residents on how to use Clipper cards and mobile apps for a seamless and efficient transit experience, and to showcase the practical usage of the app in everyday commuting.

At On The Moon Studio, we bring innovative transport solutions to life. Our latest project for the Clipper Card standard campaign highlights the seamless integration of the Clipper system across the Bay Area’s diverse public transit networks.

Our creative approach captures the ease and convenience of using the Clipper Card, with engaging visuals that showcase its application across BART, Muni, Caltrain, and other key transit systems. We’ve crafted a narrative that speaks directly to daily commuters, illustrating how the Clipper Card simplifies their travel experiences. Our campaign features a dynamic blend of how-to-use guides, practical demonstrations, and real-world scenarios, all designed to make the Clipper Card accessible and user-friendly.

While you explore our portfolio, we’re excited to announce that two major campaigns are currently in the works and will soon be added to the site. Stay tuned for these updates! In the meantime, click here to view a teaser for our Clipper START campaign, where we highlight the human side of public transit through personal stories and real-world experiences.

Explore our work and see how On The Moon Studio turns transit solutions into compelling visual stories that connect with audiences and drive engagement.

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Bad-N-Fluenz - Documentary

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Dean Leovela - Documentary