AC Transit
THE REQUEST
We’ve got new federal funding to help with our ‘Green initiative’ upgrades. We need to showcase the people of the bay area as well as the new transits
Human Campaign & New Bus Product Campaign: Eco Transbay Initiative
In our recent collaboration with AC Transit, we had the privilege to conceptualize and produce the “Human Campaign” and the “New Bus Product Campaign,” culminating in the Eco Transbay Initiative. This project highlights AC Transit’s dedication to sustainable innovation and their commitment to the communities they serve.
The visuals for this campaign are divided into two distinct galleries on our website: one showcasing the new eco-friendly buses—each valued at $2 million—and the other highlighting the everyday people who rely on AC Transit. The stills you see here are captured from the video commercial we crafted, emphasizing the human connections and environmental responsibility central to AC Transit’s mission. Above, you’ll find visuals of the new buses, and below, the faces of those who use AC Transit daily.
By leveraging advanced hybrid and electric technology, these buses represent a bold step towards a greener future. Our goal was to create a compelling narrative that celebrates AC Transit’s achievements while connecting deeply with the community. We invite you to explore this project and imagine how we can bring your vision to life with the same creativity and dedication.
